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Peggy Williams-Smith

President and CEO - VISIT Milwaukee

Peggy is a proven hospitality and economic development professional with over 25 years of experience. As an executive, first with a hotel management company and most recently as CEO of VISIT Milwaukee, Peggy has a passion for developing resilient and high functioning teams that deliver results. Adept at creating and maintaining stakeholder networks, she understand the need for true collaboration. Running individual business units showed she is also highly skilled in marketing and brand strategies, sales and operations. She possesses strong communication skills and enjoys all aspects of the hospitality business. Her unwavering goal is to create positive economic growth for the region through travel and tourism.

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